The promising potential and potential of online marketing grow rapidly over the years. Through online marketing, customers are able to shrink everything at their fingertips because physical and limited barriers are limited to a minimum. A global market has been created with the competition on the same playing field of the “big guys” and small businesses. In 2017, online marketing is expected to continue to play an important role in growing the size of the business and increasing brand recognition.
New Year – new trend. Here are nine forecasts for online marketing trends for small and medium businesses in 2017.
1. Online Marketing “cross-device” (Cross-device)
Most people have at least two digital devices such as a phone / laptop / tablet … and cross marketing or cross marketing will dominate. Therefore, businesses must meet their customers in the right place. Marketing strategies need to be coordinated to achieve multi-device homogeneity with different resolutions and screen sizes. Optimizing your website for mobile is the first thing to do, followed by setting up email settings for both desktop and mobile readers.
Thus, not only online marketing campaigns need to be optimized for desktop and mobile devices, but the measurement tools must also be diversified. You need to measure ROI across each campaign and each device to capture the level of success and know where your customers respond best.
Influencer marketing
Influencer marketing is a way to use social influencers to market to your target audience. Influential people will spread their impact to the amount of fans available on social media channels with pre-compiled or self-styled content.Influence marketing forecasts will explode next year. Consumers use and trust the social credentials of the brand and the product. If someone’s idol introduces the product, he will tend to believe and want to use more than when reading an email marketing or direct advertising from a brand.
The use of influential people needs to be considered in order to be effective. For example, a Japanese imported make-up brand can choose well-known Vietnamese bloggers to advertise through a blog review, video capture of their favorite products in a month, or just one. Photo on Facebook with new content to buy products, will write the feel immediately after use.
Even if businesses have limited online marketing budgets, you can still exchange and build relationships with influencers without the need for money as payment to them. For moderators, give them some incentives such as reaching your existing customers or appearing on company web sites.
3. Prioritize mobile devices
It will not be a surprise if the launch of mobile marketing takes the lead in online marketing overview by 2017. Everything from corporate website to email marketing campaign needs to be set. Form for mobile device. Not only that, mobile device optimization needs to be more focused than desktop. Most people are browsing websites, reading emails and surfing social networks on mobile media. In 2017, you must find ways to reach the customer’s current location and change the style accordingly. You’ll increase your interactions and conversion rates by providing mobile-friendly content.
4. Natural advertising
Natural advertising will skyrocket next year. With more and more consumers choosing to stay away from everyday adverts and mute every time they see traditional advertising, natural ads give businesses a new approach to customer segmentation. pepper. This is the type of ad that appears when a company pays for content on any website.In this way, you still control the viewer while reading the content, but they are not “attacked” by a series of direct advertisements unwanted ads from the brand.
Here is an example of a natural ad on a LinkedIn social network. SAS paid for LinkedIn to advertise this content and marked “Sponsored.” After appearing on the target customer’s site, users can select directly click on the URL or even click “Subscribe” to the company account. This controls the reader at a moderate level and does not bombard them with too much information. This is a win-win situation: it’s exciting for customers to read the information and the company does not appear to be a spammer who does not want to read the content and does not care.
Valuable and useful content is always best for consumers and natural advertising gives the brand a good opportunity to benefit customers in places they do not own such as newspapers, Other publications.
Personalization
Enhanced personalization should be done simultaneously with cross-device marketing. Consumers expect a “touch” and personal recognition, no matter where in the customer’s life cycle. This type of optimization is not just about naming your customers in eMail marketing but also requires that your marketing efforts include customer behavior, consumption habits, time zones, and language.
Capture the differences of your customers and segment them as clearly as possible. They will respond to personalized messages with moderate density rather than long email lists that are sent daily in bulk.
6. Focus on interaction over mixed content
With the range of content launched by the brands every day, it will be more necessary than ever to spend your time and resources developing something of value that is highly interactive to the consumer. Let’s focus on volume-focused strategies and focus on producing less, but more quality, promising reusable content. Infographic, blog post, and visualization tools for branding purposes are great ways to build formal content. This content is easily broken up and used in various ways the following week or month after.
Developing content that customers want to read is a priority. If a company publishes something that is not special or even boring, it will lead to being classified as a nuisance. Mainstream in the eyes of the customer. A good secret in this case is to create a content strategy and schedule to control what kind of content will be most effective for the customer.
7. Social statistics and data
Although many brands and businesses view social networking as part of their online marketing strategy, most are overlooking the use of social and data analysis. 2017 is a year in which the onslaught of marketing and advertising in the digital world has grown tremendously, understanding what your target audience is responding to and what is the most important platform for small businesses to survive. At very important. Data is a necessary part of social media strategy and can not be distracted more.
The number of small businesses will increase in tracking Facebook Insights, Twitter’s Dashboard, or Instagram’s insights to reach customers’ desires. These platforms are easy to understand and insight gathering is highly relevant to the customer’s access. You will not need a “data witch” to master the information above. Invest in understanding these statistics and business promises to flourish as a result of necessity.
8. Story telling
A basic principle for good writing is “to show, not tell” (tell them instead of telling them). The descriptive language will outline where readers can visualize the ideas and stories you are trying to convey. It becomes an interactive experience rather than a “digest” of passive content. More than ever, using narrative tales to attract potential customers and keep customers fluttering is a requirement for every brand.
Think about the goals your company wants to achieve with your online marketing campaigns and then shape the message from your prospects. Today’s customers are “hard” and more selective, they do not want to take over too direct advertisements and excessive CTA pull. Instead, create a story that is enough to make the consumer listen to the brand in the most natural way possible. This storytelling will require a lot of Instagram posts because it makes the followers have to return to your Instagram page several times to read the whole story.
That’s what consumers want to get from companies in 2017.
9. Video
Video will be the new boundary – you may have heard this every year. However, this year 2017 promises to be a video year for a number of reasons. Nearly all social networking platforms have built-in video upload capabilities into the main feature. People are creating, viewing, commenting and sharing videos in huge numbers. Facebok now says that every day there are 100 million hours of video being viewed on this platform and that’s just a social networking site.
With the wider adoption of video, small businesses should consider using it as part of their social media marketing campaign to improve customer engagement and loyalty. You do not have to be a master to produce video.Experiment with a little creativity and basic software to see how improved ROI is.
Make it a great year for your company by considering these online marketing forecasts and choosing the ones that best suit your industry and ability to lift. High influence and “occupied” customer hearts.